3 Reasons For Startups to Hire Character Over Skill

Hiring the Yasiel Puig’s, the Kanye West’s, or the Lebron James’ earns a testament to your company’s drive for production, but does not earn any gratitude from your team — hire the inspired, not the entitled.

Los Angeles Dodgers’ Yasiel Puig takes off on his solo home run that gave the Dodgers a 1–0 win over the Cincinnati Reds in the 11th inning of a baseball game in Los Angeles, Sunday, July 28, 2013. (AP Photo/Reed Saxon)

Los Angeles Dodgers’ Yasiel Puig takes off on his solo home run that gave the Dodgers a 1–0 win over the Cincinnati Reds in the 11th inning of a baseball game in Los Angeles, Sunday, July 28, 2013. (AP Photo/Reed Saxon)

Business success derives from the dedication of those who proudly represent it: the employees. Surely you have heard the old saying, ‘happy wife, happy life,’ right? Well imagine each employee is the ‘wife’ (although I would probably consult HR first) and make sure their happiness is your priority.

  1. Skill sets can be taught. Character? Not so much.

If your potential employee yells at customer service representatives, waitresses, or telemarketers for menial issues — even with an impressive resume — just don’tNoStay away.

2. Innovation: those who are not entitled, are not complacent.

Regardless of your company’s stature, defaulting to lackluster innovation will rapidly dissolve your market share — Apple did not just take the ‘W’ for the iPhone and quit innovating.

3. Sincere customer service does not go unnoticed, in fact, it is extremely noticed.

Look at Sevenly.org, truthfully a run-of-the-mill, mediocre apparel company that customers have fallen in love with. Why? Their employees have rallied around the message, ‘people matter,’ including themselves and the customer.

I am firm believer that your customers should love your company, not just your product, and the most efficient way to achieve that is making your employees love their company, too.


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