The Ultimate Guide to Brand Styleguides
Having a proper styleguide is a thing that your business requires in order to keep your brand identity consistent regardless of who creates it and consistent through any medium of communication; however, not many businesses keep one.
The style guide is essentially the one document that lists all the vital information needed to create any kind of asset for your business; be it a website, a report, advertisement, having this document will make everything faster and easier to create. Well, if it is so useful then how come not all business have it? Yes, although they make your life a breeze after it’s created, making the document takes a lot of effort and time, something that most businesses lack nowadays.
Then again, if you think about all the time one would spend explaining to a designer the exact space and color needed for the logo design on every document, or maintaining the same font when multiple people have the responsibility to create documents and when your business is thriving, you’d hire more designers that just more time explaining everything, every time to all.
Another important reason is that over the years, your brand logo might undergo a change and you would want the updated logo, if any, to go all documents issued thereon. An up-to-date styleguide would be the Bible or Encyclopedia everyone would look to for answers for any change in font, logo and other essentials.
To create a styleguide for your business takes effort, but in the long-run, it is definitely worth it. Here are the main styleguide essentials:
Logo Size and Placement
Your logo is usually the most important element of your brand identity and you want it to be consistent everywhere it gets displayed. Your guideline for a logo should involve exactly how it should look and if it varies with the business segment. For example, the ‘Ex’ in FedEx has a different color for services, corporate, hoe delivery and other segments of the company. Also, remember to clearly state what not to do with the logo.
A consistent font is required for all documents being published offline and online — it makes you look professional. In your guide, you must talk about the font type, size — spelled out separately for different purposes such as headings or photo captions. Line spacing between lines and from the page border should also be specified. Specify which fonts or characters within the group should not be used too.