I quit school two times because of its bad system and promised myself I’ll never go back. I quit my (first) 4-months job because I didn’t fit in a place where people were lazy, mean, and kinda dumb and promised myself I’ll never be employed again.
Many entrepreneurs are experts in their craft. Whether it be mastering the perfect steak as a restaurant owner or opening the hottest wine bar in Chicago, all business owners are specialists in their designated areas. It takes 10,000 hours of practice to master a skill, but only 1 hour of entrepreneurship to know that you need a lot more than just your expertise to run and grow a business.
We check our smartphones frequently, we set it down, and then we check one more time just to make sure we have no new messages. We know that we do this, and most of us do it often. But this behavior is causing problems that trickle through our entire society and culture. Daniel Midson Shortreminds us to put our phones down and pay attention. His video explains why.
It’s actually no secret that authoring a book on your subject of expertise lends unmatched credibility. And self-publishing and digital publishing are making authorship increasingly common, which makes it harder to stand out from the crowd.
In the past, I railed about the horrific idea of attempting to automate thought leadership and PR. But for small businesses wanting to save time and money while increasing the positive results of public relations, I was heartened to discover a do-it-yourself PR idea that works.