In the past, I railed about the horrific idea of attempting to automate thought leadership and PR. But for small businesses wanting to save time and money while increasing the positive results of public relations, I was heartened to discover a do-it-yourself PR idea that works.
In 2004, when I was in my early 30s, I was a successful executive at a massive global corporation and thought I had it all. But one night, during a business trip to Peru, I realized I had it all wrong.
My closest friends back in the US know I aspire only to be an “entrepreneur” or “entrepreneurial” in some capacity. Both of my parents started their own businesses in two separate countries after divorcing when I was young. I had the blessing of watching them grow into successful ventures that reflect my their individual passions and fund everything that makes them happy. All I’ve wanted since is the same self-made freedom and fulfillment.