At first, it may seem as if there is nothing at all, but if you look closely, or better yet, if you go fishing, and in the anticipation of a catch, think about the high matters of marketing, you can find a lot of similarities between these seemingly different fields.
It all starts with passion and then continiues with strategy and preparation. The first, often lacked by market followers, is always present in innovators. In this article I will particularly talk about Netflix and their remarkable success story and why Netflix dominates the movie streaming market.
Imagine an industry whose interests seem to constantly collide with those of their clients. Where the length of titles is more important than the depth of legacy. An industry that hasn’t changed how its product is “manufactured” for more than four decades. An industry where its brightest minds write a resignation op-ed as if they were leaving hell.
Do you want to create brand for yourself or your business, win more clients and make more money? This is the goal of personal experiment I’m going to start in following weeks. I will get the knowledge and tips provided my piles of books and put them to test. Then, I will share the results and suggestions with you so you can apply what works without risking anything. I will do the dirty work so you don’t have to. Are you ready to take your freelance career or business to next level?
Over the years I worked for countless brands in the social media and online marketing space. Those brands ranged from products that have been in almost everyone's fridge at one point in their lives or have been used to pay at any given store every now and then. You may also have worn their clothes or shoes. Or you’ve been one of the people who’ve been to one of their shows?
What does it take to build a design-centric business? Whether you are a running a startup, small business or large organization there are certain actions and ways of thinking that will enable you to innovate and grow more effectively. These are guiding principles to design a business.