Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients — and prospective clients — will be happy to open your emails and click your links. But in order to get your message in front of them, you need a strategy to grow your B2B email marketing lists consistently.
The amount of time that teens and adults are spending on Social Media is constantly increasing, day by day. With the enormous technological revolution giving us swifter internet speeds, billions of people can now access data intensive apps like YouTube and Instagram easier than ever before.
Last month I interviewed Scott Carter, a serial entrepreneur providing financial services for boomer consumers (45–65) who’s used innovative PR and marketing to take his newest company, PM Capital, to critical mass in the space of six months, since January 2017. We talked about what it takes to succeed in PR today compared to times past.
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser window.