So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser window.
Two weeks ago I launched my latest startup (Digital Profile) and over the weekend I’ve finally had a little time to reflect on our journey so far. For the last five years I’ve been starting and building digital businesses so I know that getting your service or product to market is never easy; but as any entrepreneur will tell you, taking an idea and actually making it happen is frantic, exhilarating and eventually, makes all the hard work worthwhile.
At first, it may seem as if there is nothing at all, but if you look closely, or better yet, if you go fishing, and in the anticipation of a catch, think about the high matters of marketing, you can find a lot of similarities between these seemingly different fields.
It all starts with passion and then continiues with strategy and preparation. The first, often lacked by market followers, is always present in innovators. In this article I will particularly talk about Netflix and their remarkable success story and why Netflix dominates the movie streaming market.
To me, if you want to market to a millennial, that means you want to market to someone like me: a single, college-aged guy who’s just starting “adult life.” Someone who doesn’t necessarily want to pay for cable, so I stream TV shows on my phone via Netflix and HBOGo while my Uber driver takes me to the airport. Or maybe you’re wanting to market to that 17-year old girl that listens to Meghan Trainor on Spotify and watches make-up tutorials on YouTube to learn what’s on-trend.